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Case Studies

bullet Our work ranges from serious academic studies to simple “Vox Pop” surveys.
bullet We design our questionnaires to maximise engagement, interest and entertainment.
bullet We minimise exposure to irrelevant questions by conditional branching.
bullet We analyse the results with rigour, and scrutiny by our expert statisticians.
bullet We publish our results in easy-to-read reports and publications.
bullet Results are always available privately or publicly, on line.
bullet Follow the debate on "Intelligent measurement" on the BLOG
   
Arras People   
A survey of the project management market highlighting current employment conditions, and the major issues affecting employees and contractors. Click here to see the results
Client Reaction.It was great to work with a supplier who listened to our requirements, advised where appropriate and then worked with us to deliver the desired outcomes.

 -John Thorpe, Director
 
The Institute of Internal Auditors   

A survey of the Institute's members to guide the development team for a new website and online shop.

Octopus Investments 

Octopus

 

More than just an employee survey, this poll enabled important decisions to be taken quickly with the benefit of employee input. The client announced operational changes just 5 days after the survey closed, and immediately after a presentation of the results to all employees.
For management, this was a relatively low-cost exercise, and was particularly economic of senior people's time. It was also an excellent way of walking the talk and demonstrating that HR policies regarding inclusivity, development and teamwork were real.
The data provided a dynamic tool for future goal setting and benchmarking.
Client reaction:
"I found the team at Benchpoint flexible, responsive and user friendly. Their software allows you to see the results in any variation you want and there were clear learning points for us to take on board. I would happily recommend them to others."
_Simon Rogerson, chief executive

 
International Standards Organisation   
A multi-lingual survey of 20,000 users of the ISO's web-based information and shopping services attracted a response rate of over 25% in a very short period and provided key indicators for future website design and development.
Client Reaction:
"The survey attracted a response rate of over 20 per cent, and the results will help us on the re-design of our Web sites and on the design of new services to support interaction with users. We highly appreciated the effort put into the project by the Benchpoint team and we are satisfied with the results."

 
LIFT Conferences, Geneva   
An evaluation of the impact of an international conference on technology and communications, LIFT, held annually in Geneva. The evaluation combined an online survey, interviews and blog monitoring. Click here to see the 2007 results (pdf).

Client Reaction: "I think that this survey is the single most important tool we have at LIFT. It has become the key element in the team’s relation with the community. Every single organization on this planet should be doing a survey like this every year."

 
 
ALSTOM Transport
Two international, multi-lingual surveys to map changes in “values and behaviours” during a period of rapid cultural change.

These surveys allowed the client to measure the success of its change management programme, and to focus on locations and populations which were not responding adequately.

It also provided an agenda for future action, and for rewards and incentives.
 
Kyocera Mita Europe                                

A study to get rapid consensus across the European management on sales force knowledge, skills, training agenda and preferred training methodology.

Critical strategic issues resolved in 2 weeks, with no travelling to meetings or downtime.

Future agenda and success criteria established.

Paperless project reducing administrative costs.

Client reaction:
“It is enjoyable working with partners who made the effort to really understand our objectives and who take responsibility for the results”.

“We found the tool very effective in providing real time data we could use to track individual and demographic responses”.

 -
Sean Sinfield, European product Marketing Manager
 
PR Measurement 
An international study to determine how the world’s senior PR & communications practitioners measure their success.

 1047 respondents in 25 countries
 Multi-lingual
 First ever global benchmarking survey on PR Measurement
Results broken down by job, sector, region, country
 Analysed results presented to conference immediately after survey closed
 Benchmarks established for further surveys
See article published by The International Association of Business Communicators-
click here
Client reaction:
“I found Benchpoint’s web-based survey instrument to be the best I have ever encountered”
- Donald K Wright PhD, Professor, University of Southern Alabama, now at Boston University
Archer Mathieson

 
 

Client/placement survey of Business confidence and Job satisfaction for a leading firm of executive search and interim management consultants.
• Job satisfaction
• Recruitment factors
• Effects of bureaucracy
• Discrimination at work
• Market/competitive data for internal use
• Good PR story
 
London Parking Enforcement 

• A public survey to determine attitudes to the enforcement of parking in London
• Benchpoint™ study “shadowed” an official enquiry by the London Assembly
• Demonstrated the efficacy and cost effectiveness of electronic measurement versus public evidence gathering and hearings – Benchpoint was faster, better value for taxpayers and more rigorous.

 
Manchester United Takeover 

Two surveys of Manchester United fans to determine reactions to the Glazer takeover
• Over 1800 respondents
• Universal rejection of bid
• Strong support for a merchandise boycott
• Strong support for a ”Phoenix fund”
• Respondents rejected arguments for bid
• Useful information on best players, managers etc
• Opinions on investment and game strategy
• Authoritative data for media quotes
• 90 per cent response to second survey within 36 hours

 

 Many of the reports of these studies are available for public download - see "Downloads"

   
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