In February 2005 Benchpoint™ was named  “Best New Measurement Product of 2004” by US Measurement Gurus KD Paine & Partners, publishers of “The Measurement Standard”.

The citation states “The simplest way to describe Benchpoint is SurveyMonkey on steroids, but it's more like SurveyMonkey with an internal research department built in. Because the folks at Benchpoint are experts in research, and have designed their product specifically for communications professionals, it's much better adapted and robust than Survey Monkey. .... if you are doing regular surveys of your internal or external constituencies you should definitely look at this product. In past issues we've reviewed other high-end products like Perseus and judge that for our own clients, we'd rather use Benchpoint."