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About Benchpoint
| Benchpoint was originated by a team of consultants in various disciplines who sought a better way of measuring the Outcome rather than the Output of their work. They also realised that their clients were spending too much time taking decisions, often because of uncertainty or lack of meaningful data about employee or customer attitudes. Clients kept on repeating the mantra “You can’t manage it if you don't measure it”, and banging on about “SMART* objectives”, but not putting their words into action. So we created a system to measure all the intangibles which define competitive advantage and success in any organisation. Quickly, and without undue cost. We are committed to rigour, excellence and to remaining ahead of our competitors. *Specific, Measurable, Achievable, Relevant, Time-Specific | ||||
| Our People | ||||
| Richard Gaunt MCIPR, chief executive, has been a professional communicator for over 35 years. He has held senior positions in national and international businesses, and has founded successful PR consultancies. | ||||
For the last 17 years he has worked internationally, first as a corporate affairs director and then as a communications consultant, where he carried out an award-winning change management communications programme. He is a regular speaker at international conferences, and has presented papers on communications effectiveness and the measurement of ROI on communications. |  | |||
Richard is also the principal of the communications consultancy Gaunt Corporate Affairs & Business Communication. See www.gaunt-cabc.com He loves his work, but would rather be sailing offshore Email Richard-  | ||||
| Rick Ellis heads Benchpoint’s sales efforts, helping clients to find faster, better value ways to measure what matters in their organisations. He has spent 18 years in sales management, 11 in the specialist Enterprise/Business modelling arena, working with three of the main software vendors at senior levels. He has top level consultancy and analytical skills, and had led teams which have produced some stunning solutions. He loves his work, but would rather be boating with his sons |  | |||
| Roger Penlington CIMA, is an experienced venture capital fund manager and has enabled a number of successful start-ups, MBOs and mergers. He is on the board of a number of growing SMEs. He loves his work, but would rather be enjoying a Pimms at Henley | ||||
Domonic Griffiths, head of development and chief technical officer, has 5 years experience in web application development, including Europe’s first B2B pharmaceutical website, and the Comic Relief website, which broke the Guinness world record for the highest number of credit card transactions in one day. He headed the Benchpoint development team and will lead all customisation or enhancement projects. He loves his work, but would rather be exercising his dog in the Welsh mountains… | ||||
HurstPark Ltd developed Benchpoint’s technical capabilities. This small, energetic company combines enormous technical skills with superb creativity. | ||||
| Our Associates | ||||
| Glenn O’Neil MSc, Country Manager,Switzerland. Since 2000, Glenn has led online marketing, research and communication projects for international organisations and companies. He teaches marketing and internet courses in educational institutes in Switzerland and is Adjunct Professor, Media and Communications at the International University in Geneva. In the decade prior, Glenn managed communication programs for the International Red Cross in Africa, Asia and Europe. He loves his work, but would rather be playing his mandolin! |  | |||
| Jonas V.B. Melén M.J., Area Manager, Scandinavia, has been a PR- and communications manager and consultant for over 40 years – mainly internationally. He has held senior positions in global companies as European marketing communications, market research and business development manager. And he has founded successful marketing and PR agencies in Denmark, Germany, The Netherlands and Sweden. | ||||
He has been a frequent lecturer and speaker at internal and external seminars / conferences on the subjects of international marketing, value promotion, direct marketing and marketing communications. Today, Jonas Melén runs a Scandinavian marketing and marketing communications consultancy – TheVidarCompany - located in Sweden. He loves his work. Period! |  | |||
| Joe Yasin MA, consultant statistician, constructs Benchpoint™ ‘s advanced statistical analysis models and verifies the on-line engine algorithms. He is an Oxford scientist with qualifications in economics and statistics. He first carried out statistical modelling as part of his degree at Oxford, and saw the opportunity to use PC’s for cost-effective advanced modelling early (in the mid-70’s). He is an expert in the interpretation of quantitative research and has been involved in constructing 300+ |  | |||
| quantitative, models, created to help clients understand and optimise their products, pricing, processes and marketing activity. He has been an occasional lecturer at the Judge Institute at Cambridge on "Finding opportunity from analysis of the external environment", and was a specialist judge on modelling for the IPA Advertising Effectiveness Awards in 2002 and 2004. He loves his work, but would rather ski on good snow in sunny weather | ||||
| Elizabeth Wiredu BSc, MEd, consultant statistician, has specialised in qualitative and quantitative data analysis for over a decade. When not working for Benchpoint, she is immersed in the rigours of medical research statistics, and teaching statistical analysis. She has presented on “The Role of Software in Research Data Analysis” at various medical and academic conferences. She loves her work, but would rather be gardening, sewing, cooking, entertaining, or simply, sleeping! |  | |||
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